Our mission is to be the preeminent firm serving entities in need of capital solutions and financial advice.

Through the talent and energies of our professional staff, we research business initiatives, craft financial solutions, market vehicles through appropriate distribution channels, and produce the results our clients deserve. Our strength is in the relationship; it is imperative to focus both on the business and the way the business is done.

Protective Securities is embraced by the strength of a triad of significant business entities: Protective Life Corporation, Protective Life Insurance Company, and ProEquities.

Founded over 100 years ago, Protective Life Insurance Company was built up on a belief in hard work and integrity. The company's commitment to these timeless principles is reflected in its mission and values: Do the Right Thing, Serve People, Build Trust, Simplify Everything. This unwavering commitment to doing the right thing for the people Protective Life Insurance Company serves has been rewarded with stable, long-term relationships and continuous growth.

Protective focuses on the sale of life insurance and investment products to help customers manage fundamental financial risks associated with protecting their family and business — and to prepare for long-term needs like retirement and estate planning. Protective Life Insurance Company is highly rated by the industry’s most respected independent rating services: A.M. Best, Standard & Poors, Fitch, and Moody’s Investors Service. The parent company is Protective Life Corporation, who is a wholly owned subsidiary of The Dai-ichi Life Insurance Company, Limited (“Dai-ichi”). Dai-ichi is among the largest global insurers and is traded on the Tokyo Stock Exchange (TYO: 8750).

A Full Range of Talent

The Protective Securities Management Team

RH_web.jpg#asset:738Rory Hartley, Managing Director of Protective Securities, began his investment career with The First National Bank of Mobile as a bond salesman. He then joined Regions Financial Corporation and spent 18 years serving as head of fixed income trading, underwriting, and remarketing. He later joined Sterne, Agee & Leach leading underwriting and public finance before joining the Protective family.Rory formed Protective Securities in 2004 to support institutional and retail sales and to develop an investment banking division to support clients in our geographic footprint. He serves on ProEquities' executive management team supporting key firm initiatives. Rory is a life-long resident of Birmingham, Alabama. He graduated from the University of South Alabama with a bachelor's degree in Business Finance and holds Series 7, 24, 50, 52, 53, and 62 licenses.

SC_web.jpg#asset:739Steve Cornella joined Protective Securities in December 2005 to lead the firm’s municipal bond underwriting and trading efforts. He began his career at Smith Barney (now Citigroup) in November 1990. He worked as a regional underwriting manager in Tampa, Florida, and then in Dallas, Texas, until 1999. He joined Southwest Securities in Dallas, Texas, as national municipal underwriting manager in 1999 before joining the Protective team.

JG_web.jpg#asset:737John Gorham trades corporates, treasuries, government agencies, and collateralized mortgage obligations (CMOs) for Protective. His career began at Merrill Lynch in 1987 in the cash management division. In 1988, John worked in fixed income trading at Howe, Solomon & Hall, a New York boutique bond firm. Over the years, John has worked at firms including Tullet and Tokyo, an institutional interdealer, BB&T Capital Markets, and Sterne, Agee & Leach.

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