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Our thoughts are with everyone during these unusual times, and we assure you that we are working to make certain your needs are met without interruption. While we do not envision any interruptions in service and have taken steps to make this a reality, we do ask for your patience in the event you experience an unforeseen delay. If you are unable to reach your financial representative, you may contact ProEquities client services at 1-800-288-3035 or email at We appreciate your patience and are committed to serving you.

Media Coverage

5 Ways Advisor Partners Can Balance Product Choice, Due Diligence

Posted on July 30, 2019

The onus is on firms to best coordinate the need for choice with processes that ensure that only the most appropriate solutions make it onto their shelves.

Independent advisors look to their firms to empower their success. This includes everything from providing practice management expertise, to marketing support, to the most modern technology tools, along with a host of other invaluable services. Many, however, would likely say that no consideration is more important than having a reliable menu of investment products.

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ProEquities CEO Chris Flint Announces Run for FINRA Board Seat

Posted on July 25, 2019

Chris Flint, the President and CEO of the Birmingham, Ala.-based RIA and broker/dealer firm ProEquities is campaigning for a Large Firms seat on the FINRA Board of Governors. He’s been endorsed by the Financial Services Institute (FSI) and the Bank Insurance & Securities Association (BISA), two prominent advocacy organizations for financial advisors; it is the first time the latter has endorsed a candidate for the FINRA Board.

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3 Tips to Help Millennial Advisors Cope With Volatility

Posted on December 05, 2018

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The recent bout of market turbulence suggests the ongoing bull market of the last decade is coming to an end. That means millennial advisors who entered the industry after the depths of the financial crisis will have to navigate an investing environment that is both entirely new to them and likely to give clients anxiety.  

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The Top Factors That Influence M&A Deals

Posted on November 26, 2018

Every independent advisor appreciates that there are a few factors that will influence every M&A deal, including revenue, client demographics and service continuity. But what about some considerations that are not understood as well. Our Cristi Meyers takes a look:

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Commission vs. Fee – which model is best? ProEquities’ Libet Anderson offers 3 considerations to help determine the approach that best serves your clients and your business.

Posted on October 31, 2018

Many advisors have developed a strong bias for the advisory model, believing it’s the best and, in some instances, only way to serve clients. Yes, the “fee-only” route may work for most, but it won’t for others. Our managing director of advisory recommends the top three steps for advisors to reset the commission to fee-based business transition.

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When Goals-Based Planning Doesn’t Work

Posted on October 02, 2018

Steps advisors should take to understand critical details about their clients

For some time now, the industry has seen an increasing number of advisors shift to an advice and planning model, with the product-centric approach becoming less common. As this has occurred, goals-based financial planning has become almost a buzz-phrase in financial services—and with good reason. Not only is this approach more in line with regulatory trends but it’s a path that most investors and advisors have embraced.

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ProEquities Launches Cybersecurity Platform

Posted on June 18, 2018

Rolled out in collaboration with software provider Entreda, the new platform will provide enhanced safeguards for devices and advisor workstations, back-end reporting capabilities and comprehensive advisor training programs, with an emphasis on integrating these elements of cybersecurity. 

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ProEquities Builds Peer Groups For Advisors

Posted on June 05, 2018

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An Alabama-based independent RIA and broker/dealer is taking a new approach in developing the client-advisor relationship by establishing advisory groups aimed at improving a customer’s journey throughout the financial planning experience.

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Why 2018 Will Be More of the Same in Bond Market Inertia

Posted on January 03, 2018

As we move towards 2018, any mention of the bond markets is almost invariably accompanied by speculation about how high interest rates are going to rise next year and beyond. However, the reality is that this speculative chatter, while anxiety-provoking for certain advisors and investors, comes with little basis of factual support.

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