Our thoughts are with everyone during these unusual times, and we assure you that we are working to make certain your needs are met without interruption. While we do not envision any interruptions in service and have taken steps to make this a reality, we do ask for your patience in the event you experience an unforeseen delay. If you are unable to reach your financial representative, you may contact ProEquities client services at 1-800-288-3035 or email at We appreciate your patience and are committed to serving you.

President's Perspective

President's Perspective


Welcome to ProEquities.

Thank you for taking time to visit ProEquities, an independent financial services company supporting independent financial advisors nationwide. If you are a current client, we are proud you have chosen one of our financial advisors to help guide you. If you are a potential client, you will see we want to serve you as well. 

For over 30 years, our financial stability and strength have allowed us to provide economies of scale with competitive resources while appreciating that advisors deserve customized solutions to serve their clients. We continue to believe in a uniform standard of care that affords us a great opportunity to build efficiencies and effectiveness in our firm and our advisors’ practices. We are devoted to treating the evolving regulatory environment as an opportunity to thrive where others falter.  

Investors want to know their supporting companies are well founded and financially stable. Our parent company is Protective Life Corporation, which is a wholly owned subsidiary of The Dai-ichi Life Insurance Company, Limited Dai-ichi Life Holdings, Inc. (“Dai-ichi”). Dai-ichi is among the largest global insurers and is traded on the Tokyo Stock Exchange.

Thank you for taking the time to find out more about ProEquities and how we can best support your financial goals.



Chris W. Flint
President & CEO

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