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Business Model Options

At ProEquities, we want to help financial institutions find the best solution to meet the financial services needs of their customers.  ProEquities has two primary business models that offer flexibility in meeting the specific needs of financial institutions and their customers:  

Employee Model

With this model, the licensed financial services representative is an employee of the financial institution.  The representative will be licensed through ProEquities and the representative will have complete access to all products and services offered to any financial representative licensed through ProEquities.  Commissions are paid directly to the financial institution and the financial representative is compensated at the discretion of the financial institution.  The service agreement between the financial institution and ProEquities specifically addresses training and supervision, access to office space, revenue sharing, permitted activities of financial institution employees, compliance responsibilities, and access to nonpublic personal information.

Independent Contractor Model

This model is primarily used by institutions that are not prepared to make a full-time commitment to having a financial representative employed by the financial institution.  Start-up costs are minimal and the financial representative will operate as an independent contractor and is not an employee of the financial institution or ProEquities.  The financial institution and independent contractor split a portion of the broker/dealer concession based on a percentage negotiated at the time the agreement is executed.  The agreement between the financial institution and ProEquities also addresses the same issues noted above with the Employee Model agreement.


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